Comments on: Il fait beau dans l’métro http://www.urbanphoto.net/blog/2007/10/15/il-fait-beau-dans-lmetro/ Exploring urban life through word and photography. Fri, 16 May 2008 19:05:20 +0000 http://wordpress.org/?v=2.1.1 By: Fagstein http://www.urbanphoto.net/blog/2007/10/15/il-fait-beau-dans-lmetro/#comment-94873 Fagstein Mon, 15 Oct 2007 17:41:25 +0000 http://www.urbanphoto.net/blog/2007/10/15/il-fait-beau-dans-lmetro/#comment-94873 The three-tone sound of the metro trains leaving the station isn't caused by the brakes (there are physical and electromagnetic breaking systems which are both very quiet), but my the motors. The MR-73 trains use a current chopper to gradually add power to the motor and prevent surges. And it's actually five tones, though many people don't hear the first two because their frequency is so low (I find myself hearing all the tones more frequently now - maybe my hearing range is getting lower) The other thing to remember is that this sound is only on the MR-73 trains (for the most part - there's also a single 9-car MR-63 train that produces a similar sound), which were delivered the same year this ad was produced. So the doo-doo-doo was new and exciting back then, and not so much an established sound. The three-tone sound of the metro trains leaving the station isn’t caused by the brakes (there are physical and electromagnetic breaking systems which are both very quiet), but my the motors. The MR-73 trains use a current chopper to gradually add power to the motor and prevent surges.

And it’s actually five tones, though many people don’t hear the first two because their frequency is so low (I find myself hearing all the tones more frequently now - maybe my hearing range is getting lower)

The other thing to remember is that this sound is only on the MR-73 trains (for the most part - there’s also a single 9-car MR-63 train that produces a similar sound), which were delivered the same year this ad was produced. So the doo-doo-doo was new and exciting back then, and not so much an established sound.

]]> By: Fagstein http://www.urbanphoto.net/blog/2007/10/15/il-fait-beau-dans-lmetro/#comment-94875 Fagstein Mon, 15 Oct 2007 17:57:47 +0000 http://www.urbanphoto.net/blog/2007/10/15/il-fait-beau-dans-lmetro/#comment-94875 Another thing worth mentioning is that the video resurfaced online after Infopresse uploaded videos of Bouchard's BCP ads as a memorial. From there it was copied to YouTube and spread like wildfire. Others (including the really catchy and cheesy Montréal Matin song) are available <a href="http://www.infopresse.com/jbouchard/campagnes.htm" rel="nofollow">here</a>. It's one of the reasons ad companies should be putting all sorts of vintage TV ads online. Another thing worth mentioning is that the video resurfaced online after Infopresse uploaded videos of Bouchard’s BCP ads as a memorial. From there it was copied to YouTube and spread like wildfire.

Others (including the really catchy and cheesy Montréal Matin song) are available here.

It’s one of the reasons ad companies should be putting all sorts of vintage TV ads online.

]]> By: Christopher DeWolf http://www.urbanphoto.net/blog/2007/10/15/il-fait-beau-dans-lmetro/#comment-94880 Christopher DeWolf Mon, 15 Oct 2007 20:12:07 +0000 http://www.urbanphoto.net/blog/2007/10/15/il-fait-beau-dans-lmetro/#comment-94880 Thanks for the clarifications, Steve. I knew that only the MR-73 trains made that sound, but I had no idea that it was actually five tones. Infopresse got the ball rolling but I guess BCP has taken a hint and made many of their iconic TV ads available on their website, too. Thanks for the clarifications, Steve. I knew that only the MR-73 trains made that sound, but I had no idea that it was actually five tones.

Infopresse got the ball rolling but I guess BCP has taken a hint and made many of their iconic TV ads available on their website, too.

]]> By: kristin http://www.urbanphoto.net/blog/2007/10/15/il-fait-beau-dans-lmetro/#comment-94887 kristin Tue, 16 Oct 2007 00:32:14 +0000 http://www.urbanphoto.net/blog/2007/10/15/il-fait-beau-dans-lmetro/#comment-94887 I'm excited that the sound making of the métro has been cleared up, as some friends and I were wondering about its source just last week. I’m excited that the sound making of the métro has been cleared up, as some friends and I were wondering about its source just last week.

]]> By: Fagstein » Attention la terre, pollution http://www.urbanphoto.net/blog/2007/10/15/il-fait-beau-dans-lmetro/#comment-159213 Fagstein » Attention la terre, pollution Thu, 08 May 2008 04:50:14 +0000 http://www.urbanphoto.net/blog/2007/10/15/il-fait-beau-dans-lmetro/#comment-159213 [...] Il fait beau dans l’métro (about) meets Don’t Copy That Floppy (about). Will it be as much of an Internet [...] […] Il fait beau dans l’métro (about) meets Don’t Copy That Floppy (about). Will it be as much of an Internet […]

]]>