Antlerheads Transformed
Not too long ago I wrote about the “Antlerheads” that had appeared around Montreal as part of a guerilla marketing campaign for Vespa. I defended the ads, arguing that their corporate sponsorship did not diminish their artistic integrity, but over on Spacing Montreal, many readers disagreed.
While we were sitting at our computers arguing, though, some other Montrealers were out in the streets, subverting the Antlerheads and their message. Over the past couple of weeks, nearly every Antlerhead that I have seen has been literally defaced by the street artist Zato1, who has covered the Vespa headlights with the face of something vaguely monsterish. One ad that Zato seemed to have overlooked, on Casgrain Street, has been transformed in another imaginative way.
Tags: Montreal, Street Art
Who is Zato One? « The Tragically Unhip says:
[...] the artist responsible for fighting guerrilla marketing with guerrilla defacing by altering those hipster Vespa ads that started popping up on vacant walls during the summer. So what’s the story behind his [...]
November 17th, 2008 at 8:27 am
Tiny Tim says:
Zatoichi does good work! Transforming that lameness into something really jarring and odd.
Well done!
December 31st, 2010 at 10:16 pm