Antlerheads Transformed

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zato1.jpg

Not too long ago I wrote about the “Antlerheads” that had appeared around Montreal as part of a guerilla marketing campaign for Vespa. I defended the ads, arguing that their corporate sponsorship did not diminish their artistic integrity, but over on Spacing Montreal, many readers disagreed.

While we were sitting at our computers arguing, though, some other Montrealers were out in the streets, subverting the Antlerheads and their message. Over the past couple of weeks, nearly every Antlerhead that I have seen has been literally defaced by the street artist Zato1, who has covered the Vespa headlights with the face of something vaguely monsterish. One ad that Zato seemed to have overlooked, on Casgrain Street, has been transformed in another imaginative way.

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This entry was written by Christopher DeWolf , posted on Sunday June 08 2008at 11:06 pm , filed under Art and Design, Canada, Society and Culture and tagged , . Bookmark the permalink . Post a comment below or leave a trackback: Trackback URL.

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