The West Rail Ring


This new ad for the recent extension of the Hong Kong MTR’s West Rail Line, which now runs from Tsim Sha Tsui all the way out to Tuen Mun, via the farm fields, housing estates and wife cakes of Yuen Long, straddles a line between parallel traditions of public transit advertising: the earnest and the bizarre.

While it does a pretty straightforward job of depicting all of the places linked by the West Rail Line, the ad uses multi-coloured rings as a visual and narrative device to link everything together. I’m not really sure what the rings are meant to represent (stations? transfer points?) but it’s a cute concept.

This entry was written by Christopher DeWolf , posted on Friday September 25 2009at 01:09 am , filed under Asia Pacific, Transportation, Video and tagged , , , , , . Bookmark the permalink . Post a comment below or leave a trackback: Trackback URL.

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