Seen and Unseen: Street View Meets Brazil
Google Street View has landed in Brazil, and its timing is probably no accident: it’s a momentous point in the country’s history. Latin America’s sleeping giant seems, at last, to be climbing into its proper place in the global pecking order: it’s an increasingly assertive diplomatic force that’s put the B in the rising “BRIC” countries and wooed the world to become the future site of the 2014 World Cup and 2016 Rio de Janeiro Olympics. All that means Brazil will be the focus of intense scrutiny over the next decade, no more so than in its cities, whose violent reputation might be the most jarring objection to the narrative that the country’s trajectory is is headed nowhere but up.
Such is the bilious stereotype of Brazil’s urban barrios that even intrepid street photographers often refrain from unsheathing their SLRs even a block or two from the most upscale streets or highly visited tourist attractions. For virtual investigators, armchair travelers and Firefox flaneurs alike, that opens up a lot of virgin territory to explore via Street View. Take one of Brazil’s most celebrated neighborhoods, Rio’s Ipanema. It’s renown worldwide for its beach scene, but also boasts largely blocks of rarely-documented inland avenues.
I’d pointed my browser only a few blocks from the the virtual beach, on a digitized representation of Rua Visc. de Paraja, when I made my first Brazilian Street View discovery: colorfully pink and blue intersections, which look like tropicalized versions of the scramble crossings common to the busiest corners of Tokyo. Coming across these flamingo-hued florescent bursts helped convince me that Street View might be as adept at validating positive stereotypes of a colorful, festive Brazil as it is said to have been in disproving negative ones faced by other societies — like South Africa, where Street View was also unveiled in time for a World Cup — which the media similarly allows to appear locked in a desperate struggle with urban violence and destitution.
But it’s important not to take a too-naive view of Street View, which, like any recording or imaging technology, inevitably somewhat distorts its subject. Street View’s format — static images taken from a slightly elevated perspective in the middle of the street, make it easier to disregard some of the country’s most persistent urban problems. That’s likely true for many of the developing countries increasingly cruised by Google’s cars. Via Street View, it’s simply easier to stroll (or rather, scroll) through what might otherwise be unease-inducing neighborhoods filled with less than friendly sights, sounds, and smells — and the often distinct impression of being unwelcome. For these very same reasons, though, the technology helps virtual visitors ignore or deny evidence of the root issues that lead to such shocking material and social divides.
